The Resume

Jami Radant 

jradant2@gmail.com | portfolio| linkedin.com/in/jamiradant

Brand-Building Storyteller | Marketing Copywriter | Communications Specialist | Content & Marketing Strategy | Marketing Analysis | Dashboard Design & Reporting | Data Visualization 

SUMMARY OF QUALIFICATIONS

  • Data-Driven Analyst and Marketing Copywriter with 24 years of marketing experience in the financial, retail sporting goods, and non-profit sectors, specializing in marketing strategy, data analytics, writing, and editing, known for being a detail-oriented perfectionist, excellent communicator, and collaborative team player
  • Creative Visionary with a passion for data visualization and storytelling, skilled in gathering and interpreting data to create impactful charts, dashboards, and reports that uncover insights, present trends, and provide actionable recommendations in clear, engaging formats
  • Adaptable and quick to learn, with a proven ability to integrate a strong writing background with data analysis, continuously seeking certifications and opportunities to expand skills in data visualization, while efficiently responding to requests and visualizing potential outcomes with limited information

AREAS OF EXPERTISE

Marketing & Branding: Social Media | Email Marketing | Advertising | Merchandising | Marketing Strategy | Website Marketing | Direct Marketing | Brand Development | Content Marketing | SEO | Digital Marketing

Writing & Editing: Copywriting | Creative Writing | Blog Articles | Press Releases | Proofreading | Newsletters | Direct Mail | Content Development | Creative Direction | Interviews | Feature Stories | SEO Copywriting

Data & Analytics: Data Reporting | Data Visualization | Data Storytelling | Dashboard Design

Tools & Platforms: Looker | Tableau | Power BI | Excel | PowerPoint | Google Analytics | Google Docs | Microsoft Word | Microsoft Teams | Zoom | Workfront | Qualtrics | WordPress

PROFESSIONAL EXPERIENCE

Marketing Analyst | Connexus Credit Union | Remote | Apr 2018 – Feb 2025

  • Created charts, dashboards, and visually appealing reports to inform stakeholders, support data-driven decisions, and enable self-service, while sending weekly updates on loan, deposit, and campaign performance
  • Developed 12 real-time, interactive dashboards to track product marketing efforts, conversion rates, and goal progress for lending and marketing teams
  • Presented quarterly reports to stakeholders, on competitor trends, market comparisons, brand positioning, SWOT analysis, ROI, and campaign performance, identifying factors driving success and fostering open discussions to assess and improve efforts
  • Wrote quarterly “Movies About Money” blog column to entertain and inform members about finance
  • Managed social media, which involved development of a content calendar, project coordination, crafting post copy, scheduling posts, and engaging with members
  • Used Google Analytics to track user behavior, paying special attention to which marketing channels, sources, and mediums applications and traffic originated from
  • Created a report template for weekly and monthly reports, including findings on campaign effectiveness, marketplace trends, and competitor analysis
  • Analyzed loan, deposit, and campaign data to optimize performance, recommend improvements, and ensure goals were met with a target ROI of $25 per dollar spent
  • Developed team KPIs and application goals by collaborating with the lending department to track marketing-driven loan applications, adjusting KPIs based on conversion rates and focusing on the quality of applications
  • Implemented predictive analytics to forecast campaign outcomes based on previous averages, informing the team when goals were unlikely to be met and when marketing lifts were needed to increase applications
  • Dove deep into loan and application data to identify discrepancies between marketing and underwriting efforts, bridging communication between teams and increasing application approvals by 20% by aligning their objectives

Market Research Analyst | Foot Locker | Wausau, WI | Apr 2015 – Mar 2018

  • Researched, analyzed, and distributed information through a newsletter regarding marketing trends, and competitor activity to support business objectives across all banners, ensuring the use of reputable sources
  • Presented industry marketing trends live to 2K+ employees on a quarterly basis, collaborating with a team to research and analyze social media, consumer behavior, and trends in the sporting, teenage, and tech industries
  • Led focus groups with high school basketball, cross country, and track athletes in Atlanta, Las Vegas, and New York to develop brand personas
  • Handled internal requests for research and analysis developing unbiased surveys based on stakeholder intentions to assess customer sentiment, collaborating with managers and category leads across all sporting categories
  • Conducted customer surveys as primary research using Qualtrics, creating questions, analyzing data, and aiming for a minimum 10% response rate

Managing Editor & Lead Copywriter | Foot Locker | Wausau, WI | Apr 2007 – Apr 2015

  • Developed and executed 150K pieces of content per year for the print magazine/catalog and website, including high-profile athlete interviews, covers stories, online feature stories, product copy, taglines, blog articles, press releases, newsletters, direct mail copy, video scripts, SEO copy, and landing page taglines, ensuring 100% of deadlines were met and brand voice consistency was achieved across all marketing channels
  • Led a team of six writers, facilitating brainstorming sessions and content writing exercises, mentoring and training them to improve their writing and marketing skills, fostering collaboration and open communication, while ensuring high-volume, deadline-driven writing goals were met
  • Developed editorial training materials to implement editorial policies, including style guides and process documents to ensure brand voice consistency across all channels
  • Proofread all editorial content, providing constructive feedback to guide and mentor writers
  • Collaborated with internal teams, external partners, and corporate legal to ensure brand
    consistency across all channels, align sponsor content with brand voice, and facilitate approvals for logo and tagline trademarks

Copywriter | Foot Locker | Wausau, WI | Apr 2003 – Apr 2007

  •  Interviewed pro NFL athletes, Olympic track and softball athletes, and Vans Warped Tour bands for cover stories and online feature stories, appealing to a range of audiences

Lifestyle Photo Assistant | Foot Locker | Wausau, WI | Aug 2001 – Apr 2003

  • Planned and directed photo shoots, booked locations, booked venues, held casting calls, booked talent, prepared travel plans, executed on-set styling, and directed models during shoot

CERTIFICATIONS

Data Analytics | Cornell University 2019

Principles of Market Research | University of Georgia 2016

EDUCATION

Bachelor of Arts in English & Writing| University of Wisconsin-Stevens Point | Stevens Point, WI

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